Privacy Policy
Last updated: August 27, 2026
Yuuki operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Yuuki is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process:
- Contact details, including your name, address, billing address, shipping address, phone number, and email address.
- Financial information, including payment card information, transaction details, form of payment, payment confirmation, and other payment details.
- Account information, including your username, password, preferences, and settings.
- Transaction information, including products you view, place in your cart, purchase, return, exchange, or cancel, as well as your past transactions.
- Communications with us, including information you provide when contacting Yuuki customer support.
- Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
- Usage information, including information regarding how and when you interact with or navigate our Services.
Personal Information Sources
We may collect personal information:
- Directly from you when you create an account, visit or use our Services, make a purchase, communicate with us, or otherwise provide information to us.
- Automatically through our Services, including through your device, cookies, pixels, and similar technologies.
- From service providers that provide technology, payment processing, fulfillment, shipping, analytics, marketing, or other services on our behalf.
- From business partners and other third parties where permitted by applicable law.
How We Use Your Personal Information
Depending on how you interact with Yuuki and our Services, we may use your personal information for the following purposes:
Providing and improving our Services. We use personal information to process payments, fulfill orders, arrange shipping, process returns and refunds, manage customer accounts, remember your preferences, provide customer support, and improve your shopping experience.
Marketing and advertising. We may use your information to send marketing and promotional communications by email, text message, or other permitted channels. We may also use information about your interactions with our Services to provide or measure advertising, including advertising displayed on third-party platforms.
Security and fraud prevention. We may use personal information to authenticate accounts, protect transactions, detect and investigate fraudulent or illegal activity, and maintain the security of our Services.
Communicating with you. We use personal information to respond to questions, provide customer support, send information about your purchases or account, and maintain our relationship with you.
Legal purposes. We may use personal information when necessary to comply with applicable laws, respond to valid legal requests, enforce our terms and policies, protect our rights, or participate in legal proceedings.
How We Disclose Personal Information
In certain circumstances, Yuuki may disclose personal information to third parties for legitimate business purposes, including:
- Shopify and other vendors that provide services on our behalf, such as payment processing, website hosting, analytics, customer support, fulfillment, shipping, and cloud storage.
- Advertising and marketing partners that help us provide and measure advertising and promotional campaigns.
- Shipping and fulfillment partners when necessary to deliver your order.
- Third parties when you specifically direct or consent to us sharing your information.
- Affiliates or entities within our corporate group, if applicable.
- Government authorities or other parties when disclosure is required by law.
- Parties involved in a potential business transaction, such as a merger, acquisition, financing, reorganization, or sale of all or part of our business.
Relationship With Shopify
Our Services are hosted by Shopify. Shopify collects and processes personal information regarding your access to and use of our Services in order to provide and improve Shopify's services.
Information you submit through our store may be transmitted to and shared with Shopify and other service providers, including parties located in countries other than where you reside.
Shopify may also process information about your interactions with our store and other Shopify merchants to provide certain enhanced services and features.
For more information regarding Shopify's processing of personal information, please review Shopify's Consumer Privacy Policy and Privacy Portal.
Cookies and Similar Technologies
Like many websites, Yuuki and our service providers may use cookies, pixels, tags, and similar technologies to operate and improve our Services.
These technologies may be used to remember your preferences, maintain your shopping cart, understand how visitors use our website, measure website performance, prevent fraud, and provide or measure advertising.
Your browser may allow you to remove or reject cookies. Blocking certain cookies may affect the functionality of portions of our website.
Third-Party Websites and Links
Our Services may contain links to websites or online platforms operated by third parties.
If you follow a link to a website not controlled by Yuuki, we recommend reviewing that website's privacy policy, security practices, and terms.
Yuuki is not responsible for the privacy, security, accuracy, or practices of third-party websites or platforms.
Children's Data
Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.
If you are a parent or guardian and believe a child has provided personal information to us, please contact us at yuuki@tryyuuki.com to request deletion of that information.
Security and Retention of Your Information
We take reasonable measures designed to protect personal information. However, no security system or method of transmission over the internet can be guaranteed to be completely secure.
We retain personal information for as long as reasonably necessary to provide our Services, maintain customer accounts, fulfill legal and regulatory obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.
Your Rights and Choices
Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.
These may include:
- Right to Access or Know — You may have the right to request information about the personal information we maintain about you.
- Right to Delete — You may have the right to request deletion of certain personal information.
- Right to Correct — You may have the right to request correction of inaccurate personal information.
- Right to Portability — You may have the right to receive a copy of certain personal information in a portable format.
- Right to Opt Out of Sale, Sharing, or Targeted Advertising — Depending on where you reside, you may have the right to opt out of certain uses or disclosures of your personal information for targeted advertising.
- Marketing Preferences — You may unsubscribe from promotional emails at any time by using the unsubscribe link contained in those emails.
Even if you opt out of promotional communications, we may continue to send non-promotional communications regarding your account, purchases, orders, customer-service requests, or other transactions.
SMS Communications
If Yuuki offers SMS communications and you provide your mobile phone number and consent to receive text messages, you may receive recurring automated marketing or transactional text messages, including promotions, cart reminders, and order updates.
Consent to receive marketing text messages is not a condition of purchase. Message frequency may vary. Message and data rates may apply.
To opt out of marketing text messages, reply STOP to a message. For assistance, reply HELP or contact us at yuuki@tryyuuki.com.
We do not sell or share mobile phone numbers with third parties for their own marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with third parties except vendors and service providers that assist us in delivering text messages.
Additional Rights for EEA and UK Residents
If you reside in the European Economic Area or United Kingdom, you may have additional rights under applicable law, including:
Objection or restriction of processing. You may have the right to object to or request restrictions on certain processing of your personal information.
Withdrawal of consent. Where we rely on consent to process your information, you may withdraw that consent. Withdrawal does not affect the lawfulness of processing performed before consent was withdrawn.
You may exercise applicable rights by contacting us using the information below.
Complaints
If you have concerns or complaints regarding how Yuuki processes your personal information, please contact us at yuuki@tryyuuki.com.
Depending on where you live, you may also have the right to appeal certain decisions we make regarding your privacy request or lodge a complaint with your applicable data protection authority.
International Transfers
Your personal information may be transferred, stored, and processed outside the country where you reside.
Where required by applicable law, we or our service providers will use legally recognized safeguards for international transfers of personal information.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business practices, Services, technology, or applicable legal and regulatory requirements.
When we update this Privacy Policy, we will post the revised version on our website and update the “Last updated” date above.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise privacy rights available to you, please contact:
Yuuki
Email: yuuki@tryyuuki.com